How Are Your Reaching Your Clients?
With yesterdays outage of Facebook & Instagram how did your business communicate with your clients or potential clients? Hopefully email marketing is something you have in your arsenal, is email marketing still relevant - short answer is yes.
I impress on clients that when done correctly, emailing relevant content to your customers/followers can be effective. How many of us have an email address?
“But wait I don’t want to send spam”
…good because no one likes receiving spam, let’s face it haven’t we all unsubscribed from an email newsletter or two in the last month? Don’t be spammy, make sure your message is relevant.
You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them.